About Us

Built in the Cages. Backed by Grit. Our Story

EARNED was founded by two brothers—just 8 and 10 years old—who don’t just play baseball… they live it.

Four practices a week. Extra cage sessions on weekends. Early mornings before school. Late-night reps under the lights. They hustle every day, ride the highs, fight through the slumps, and earn every inch of their progress.

But when they looked for baseball gear that matched their mindset—nothing fit. All they could find were melted ice cream graphics, and decades old movie tees. That’s not their game. That’s not their team.

So, they created their own brand: EARNED.

EARNED is for the grinders. For the athletes who stay late in the cage and beat sunrise to the field. For the ones battling for their roster spot—every. single. day.

We’ don’t wear melting ice pops, sprinkle donuts, or ridiculous outfits. We sweat.  Wear eye black. And hustle.

EARNED is for ballplayers. Not ballposers.

Our Community Eye Black Nation

Welcome to EYE BLACK NATION — the community built for the grinders, the dirt dogs, the never-satisfied ballplayers who wear their warpaint like armor.

This is where 5AM cage sessions get celebrated. Where scraped-up knuckles, turf burns, and late-night reps are normal. Where hustle is louder than hype, and grit beats gimmicks every time.

We ride the ups. Fight through the slumps. And show up—early, hungry, and ready to earn it.

No fluff. No filters. Just athletes who live for the work.

If you’ve ever drawn that line under your eyes and locked in… You’re already one of us.

EARNED's Designs

EARNED designs are built like our athletes — raw, bold, and battle-tested. We fuse streetwear swagger with on-field toughness, layering in symbols of grind, grit, and earned respect.

Think distressed textures, eye black, pine tar, rally caps, dirt lines, cracked fonts, and warpaint vibes — all forged for players who show up early and leave late.

No sprinkles. No movie quotes. No fluff.
Just clean iconography, gritty detail, and a design code made for ballplayers, not ballposers.

Every piece tells a story:Of effort. Of sacrifice. Of hustle that nobody sees — but everyone respects.

10 Brand Values

  • Grit Over Glamour

    We don’t chase trends. We chase reps. Hard work, sweat, and scars are our flex.

  • Nothing Given

    We believe success isn’t handed out — it’s fought for. Every inch is earned with effort, discipline, and fire.

  • Show Up. Stay Late.

    We’re the first to arrive and the last to leave. No shortcuts. No off-days. Just consistent hustle.

  • Respect the Game

    From tee-ball to the pros, we honor the grind, the failure, the learning. Because baseball doesn’t owe you anything — but it’ll give you everything if you commit.

  • Built From the Dirt Up

    Our gear, our mindset, our community — it all starts with that first swing in the backyard. We never forget where we came from.

  • Earned, Not Bought

    Clout doesn’t cut it. Drip doesn’t define it. You don’t wear EARNED unless you’ve put in the work — or you’re on your way.

  • Family of Grinders

    We’re more than a brand. We’re a brotherhood and sisterhood of athletes, families, coaches, and teammates who push each other to grow.

  • The Work Is the Reward

    We don’t do it for the applause. We do it for the progress. Every swing, sprint, and setback shapes who we are.

  • Effort is a Skill

    Talent fades if you don’t outwork the next guy. At EARNED, effort is everything — and it’s always in your control.

  • Failure Fuels Us

    Strikeouts. Errors. Losing streaks. We don’t fear them — we learn from them, grow from them, and bounce back harder.

The Uniform of Hustle.